Filed under: Car Buying, Hyundai
Hyundai is continuing its climb to the top. Kelley Blue Book has declared that the Korean manufacturer has beat out Honda, Toyota, Ford and Subaru in customer loyalty. According to data gathered from online sales at its KBB.com website, a total of 52.3 percent of Hyundai owners researched another Hyundai vehicle as they shopped during the first quarter of this year. Honda, meanwhile, saw 49.7 percent of its owners do the same, and 47.7 percent of Toyota buyers shopped for another of the company's vehicles during the same period. The KBB.com study indicated that 45.4 percent of Ford buyers researched another vehicle in that stable while 44.8 Subaru owners clicked through information on the Japanese automaker's other hardware.
Clearly, vehicle research doesn't exactly translate to owner loyalty, but the fact that so many current Hyundai owners are even willing to take a look at the rest of the company's arsenal is a good bellwether as to whether or not consumers will return to the brand in the future. Hit the jump for the full report.
Continue reading Hyundai bumps Toyota, Honda from top of owner loyalty charts
Hyundai bumps Toyota, Honda from top of owner loyalty charts originally appeared on Autoblog on Tue, 19 Jul 2011 13:29:00 EST. Please see our terms for use of feeds.
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